Market Planner-Criminal Justice

Company Name:
Lockheed Martin
Job Description
Defines, regularly assesses, and updates customer segments and associated attributes for OJP (Office of Justice Programs) offices.
Defines best fit channels and mechanisms to leverage for collecting customer feedback.
Develops and manages physical and electronic mailing lists.
Drafts content, advises about packaging, and recommends distribution strategies for OJP content.
Supports the management and analysis of disparate customer interactions across multiple communications channels.
Conducts research and analysis across OJP and NCJRS contract vehicles and participating organizations on customer expectations and experiences.
Conduct market research and apply justice SME and analytics to recommend, organize, and coalesce OJP knowledge products, often across agencies, for identified customer segments.
Aggregate new and legacy content based on issue or topic.
Curate multichannel content in a single product to reuse content and extend reach (e.g. via infographic, Storify, e-mail bulletin, etc.).
"Drip marketing" to drive deeper engagement through coordinated, intentional outreach.
Ensures that the quality plans are communicated and followed. Conduct periodic process and procedure audits to ensure compliance with all quality requirements.
Analyze performance data and lead continuous process improvement.
Basic Qualifications
Marketing, public relations or a related field, including campaign planning. Developing and delivering briefings. Excellent communication skills and proven ability to work with customers, senior management and other
technical teams. Experience determining and prioritizing your own work tasks, including identifying and proposing new
work. Excellent documentation skills and the ability to recommend best practices and articulate process
improvements and required changes. Experience in using Customer Relationship Management (CRM) systems and collecting, analyzing, and recommending business process improvements based on CRM. Ability to secure a public trust designation.
Desired skills
Education and experience in criminal justice and/or related disciplines, including demonstrated interactions with criminal justice constituents, and familiarity with the Office of Justice Programs, U.S. Department of Justice. Marketing data analysis and presentation using Microsoft Dynamics CRM.
Lockheed Martin is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status.
Job Location(s): Chevy Chase Maryland

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