[Close] 

Director of B2B Customer Acquisition

Company Name:
WeddingWire
Position Type:
Full-time
About Us:
WeddingWire is the nation's leading technology company serving the $100+ billion wedding, corporate, and social events industry. Simply put: We connect people with great merchants and help event merchants build their businesses. We are also a GREAT PLACE TO WORK!
WeddingWire seeks a full-time Director of B2B Customer Acquisition who will be responsible for driving the overall B2B acquisition strategy for WeddingWire.com and related properties. This position will report to the VP of Marketing and oversee the acquisition marketing initiatives, with a focus on driving claimed accounts and premium memberships. The Director of Consumer Acquisition will be a seasoned marketing professional with a proven track record of developing, implementing and evaluating marketing campaigns that acquire new B2B users.
What will you do?
Customer Acquisition
Develop and implement a multi-faceted online and offline customer acquisition strategy
Leverage audience channels, including, but not limited to, onsite, mobile, search, affiliate, content, social and partnerships, to drive growth of claimed and premium accounts.
Develop and execute content marketing plan for customer acquisition, lead nurturing and conversion
Oversee overall search strategy through organic and paid channels
Identify new opportunities for traffic growth across desktop and mobile devices
Oversee analytics to measure effectiveness and reach of campaigns, while continually optimizing campaigns to improve performance

Don't Be Fooled

The fraudster will send a check to the victim who has accepted a job. The check can be for multiple reasons such as signing bonus, supplies, etc. The victim will be instructed to deposit the check and use the money for any of these reasons and then instructed to send the remaining funds to the fraudster. The check will bounce and the victim is left responsible.

More Jobs

Lead Acquisition Analyst - US Market with Secu...
Bethesda, MD Lockheed Martin Corporation
General Manager of Convention Center & F&B Ope...
Baltimore, MD Goodwin Recruiting
Acquisition Analyst/Information Systems with S...
Edgewood, MD IPT Associates
Fraud Operations Payments Director - Firmwide ...
Baltimore, MD Morgan Stanley USA
LCSW-C Coordinator of HIV/Substance Abuse Care...
Baltimore, MD Park West Health Systems, Inc.
VP of Retail Construction Development
Chevy Chase, MD ExecuNet