Director of B2B Customer Acquisition

Company Name:
Position Type:
About Us:
WeddingWire is the nation's leading technology company serving the $100+ billion wedding, corporate, and social events industry. Simply put: We connect people with great merchants and help event merchants build their businesses. We are also a GREAT PLACE TO WORK!
WeddingWire seeks a full-time Director of B2B Customer Acquisition who will be responsible for driving the overall B2B acquisition strategy for WeddingWire.com and related properties. This position will report to the VP of Marketing and oversee the acquisition marketing initiatives, with a focus on driving claimed accounts and premium memberships. The Director of Consumer Acquisition will be a seasoned marketing professional with a proven track record of developing, implementing and evaluating marketing campaigns that acquire new B2B users.
What will you do?
Customer Acquisition
Develop and implement a multi-faceted online and offline customer acquisition strategy
Leverage audience channels, including, but not limited to, onsite, mobile, search, affiliate, content, social and partnerships, to drive growth of claimed and premium accounts.
Develop and execute content marketing plan for customer acquisition, lead nurturing and conversion
Oversee overall search strategy through organic and paid channels
Identify new opportunities for traffic growth across desktop and mobile devices
Oversee analytics to measure effectiveness and reach of campaigns, while continually optimizing campaigns to improve performance

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